Ad-Zap

Advertisement noun : The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
Ad- Zap noun,verb :The activity of attracting the best creative brains that exist, for a show of intelligence, humour and out of the box ideas.

Wacky gets wackier! Rack your right brain.. Beat the Ogilvys and Padamsees.. Come on, create the ads that make heads turn..Time for total masti … Put on a show that makes the audience roll on the floor laughing…If you just get the mix right where the judges are looking into, win the prize too.. It is Saarang 2008 – The Ad- Zap show - The show where madness means sanity.
Be there!!!

Rules & Regulations

General Rules

• The event calls for team participation
• Team size can vary from minimum 3 to maximum 4
• The teams would be required to register themselves at the helpdesk when the registration is open
• There is an upper limit to the number of teams. The teams will be registered on “First Come First Serve” basis. No team will be allowed to participate once the registration is complete

Stage 1 – Prelims

Prelims would be further divided into two parts:
1. Written Test

• Test would consist of application based questions that would test the creativity and thinking process of the teams
• The type of questions would range from coming up with innovative taglines for products to developing the advertisement concept. Some of the questions will be based on the audio and visual clippings shown during the event
• The duration of the written-test will be 30 minutes

2. Mini advertisements

• The teams would also be required to come up with a mini advertisement of maximum 2 minutes, based on the information given to them during Prelims
• Marks will be awarded on the basis of the quality of concept and execution of the same

Stage 2 - Finals

• Based on the results of the prelims, six teams would be shortlisted for the final round
• The teams would be given some information, based on which they would be asked to come up with their own advertisements on the next day
• The teams will be asked to enact their advertisements on stage and the time limit for each team will be around 5 minutes
• Marks will be awarded on the basis of creativity and execution of the concept
• Special focus needs to be given on the “FUN” aspect in the advertisements

For queries please contact the coordinator(s) at : adzap[AT]saarang.org