Public Relations

A Legend has it that, ‘five years from now you will be the same person except for the books you read, tapes you listen to, movies you watch and things you aim for’. Well, it has to be rephrased to “five days from now……” All you need is a right time and right place. Needless to say at this point of time, after having read the title, that the place is IIT Madras and the time is Saarang time. Each and every Saarang has proved to be the time of ones life. All thanks to the media and its help in bringing Saarang to the limelight. It’s not just the quality of events and the atmosphere, which has gone a long way in creating the ‘Saarang image’.

Saarang has had excellent rapport with the media. In print media, Saarang has had The Hindu and The Indian Express as its partners. The event had daily coverage in The Hindu. Apart from these, articles in leading magazines like The Week, Outlook, RSJ etc have reflected the true nature of Saarang. Saarang had the largest ever web-based publicity for a student’s culfest. Premier Websites and portals like Sify.com, Chennaionline.com, rsjonline.com, jammag.com etc had their spotlight on Saarang in past years. Sify.com held a Saarang blog fest during Saarang 2003.

2005 saw a phenomenal growth in Saarang’s presence on television. Well designed ads by the organizers have helped boost Saarang’s image among the student community. The event was well covered by SS Music with a variety of exclusive shows. Shows on MTV and Channel [V] were also well received. Saarang has also enjoyed coverage on radio through popular stations like Radio Mirchi etc. Saarang is not shy to news agencies either. Zee news, Star News etc have also aired several reports and snippets from Saarang.

We at Saarang believe that our Media Partners are an integral part of the festival. All our efforts will go into maintaining a cordial relationship with media and making Saarang a greater culfest.